B Dean Skibinski

Creative Direction // Graphic Design

M&A Forum Campaign

Directed the design of a visual refresh of client’s Silicon Valley office’s Mergers & Acquisitions Forum, a well-attended quarterly conference.

Under an extremely tight deadline with very little direction from client, I and my four fellow designers each produced two campaign concepts built out across four sample pieces. I guided the work based on my deep knowledge of the brand and its limitations, gave other designers direction and focus, and took the resulting ten concepts through five rounds of client presentations until the final concept was approved.

I contributed two abstract concepts, selecting key art from two stock artists specifically for each collateral piece (digital banner and e-vite, PowerPoint deck cover, binder cover, and two sizes of signage), to give each system an innovative visual depth befitting an elite law firm event in the tech capital of the United States. The darker concept was eventually selected to move into production and use across all branded channels.