Directed the design of a visual refresh of client’s Silicon Valley office’s Mergers & Acquisitions Forum, a well-attended quarterly conference.

Under an extremely tight deadline with very little direction from client, I and my four fellow designers each produced two campaign concepts built out across four sample pieces. I guided the work based on my deep knowledge of the brand and its limitations, gave other designers direction and focus, and took the resulting ten concepts through five rounds of client presentations until the final concept was approved.

I contributed two abstract concepts, selecting key art from two stock artists specifically for each collateral piece (digital banner and e-vite, PowerPoint deck cover, binder cover, and two sizes of signage), to give each system an innovative visual depth befitting an elite law firm event in the tech capital of the United States. The darker concept was eventually selected to move into production and use across all branded channels.

Roles: Design Director | Senior Designer
Formats: Print | Digital | Screen | Signage
Markets: Legal; Tech; M&A | Silicon Valley

Design director and lead designer of one of the client’s highest profile events, the New Partner Orientation, an annual reception and conference welcoming the incoming partner class and new lateral partners to the firm.

Concept work began with an extensive exploration of logo marks and color and typography experimentation, before the final elements (the least utilized lightest green of the client’s brand palette, paired with the thinnest weights of its slab and sans serif typefaces) were selected and applied across a wide variety of collateral. Notable components included an elegantly animated PowerPoint presentation that looped throughout the event’s reception and dinner, fourteen 2’x3’ foam core posters that were presented on easels in a gallery outside the dining room, and framed letterpress partner announcements given as gifts to all new partners.

Roles: Design Director | Senior Designer
Formats: Print | Digital | Screen | Signage
Markets: Legal | International

Ambient PowerPoint presentation produced by Patrick Meyers.

All collateral & event photography by Todd France Photography.

Design director and lead designer of a two-designer team on one of the largest and most comprehensively designed of all of the client's annual events, the Alumni Reunion.

In only its second year, the campaign encompassed over 80 individual collateral pieces that were designed and produced across all branded channels, including print, web and digital, video, PowerPoint presentations, and event signage.

Basic design elements from the previous year's event were used as a foundation for an entirely new visual campaign, with custom-designed logo stamps and word marks, and an elaborately animated PowerPoint presentation with video that looped on jumbo LED boards throughout the culminating evening gala at the Central Park Zoo.

Roles: Design Director | Senior Designer
Formats: Print | Digital | Web | Screen | Signage
Markets: Legal | International

Ambient PowerPoint presentation produced by Patrick Meyers.

All collateral & event photography by Todd France Photography.

Acted as Design Director and Senior Visual Designer on major site-wide redesign of client's employee intranet, working closely with SharePoint developers throughout the process, from initial concepting and wireframing through (and after) launch. Provided overall visual designs, as well as all site assets, in order to visually align more coherently with client's public-facing web properties.

Roles: Design Director | Senior Visual Designer
Format: Web
Markets: Legal | International

Concept developed for a redesign of client’s brochure system. Key art from one stock artist was chosen, a different piece for each brochure type, abstractly reinterpreting the client’s traditional architectural themes (historically communicated via monochrome photography), with transparent panels from the client’s secondary brand palette. While the direction focused on only the brochure system, the design intent was to develop an entirely new, innovative, and visually sophisticated design system that would be applied across all of the client’s print collateral.

Roles: Design Director | Senior Designer
Format: Print
Markets: Legal | International

Visual and asset design for mobile app of client’s existing Bankruptcy Blog, an award-winning source of thought leadership in restructuring. Established digital branding guidelines for both internal and public-facing mobile apps, and collaborated with developers to retain the visual architecture of the existing web-based property and extend it further into the digital space, with this, the client's premier mobile app.

Roles: Design Director | Senior Visual Designer
Format: Digital
Markets: Legal | International

After many pre-launch months of working closely with the design teams contracted to redesign client’s website, one of the first mobile-first responsive sites in the legal space, I became the primary senior visual design resource in support of the site’s maintenance and evolution.

Executed wireframes and visual designs (both original and existing template-based creations), designed site assets and provided image research expertise, and collaborated with staff and contracted developers to ensure visual designs were successfully programmed to spec.

More recently, provided visual design and design direction for the redesign of client's suite of practice group blogs, working closely with contracted developer to ensure consistent, responsive design across all blog properties, and to establish a strategic, highly adaptable template for all existing and future blogs.

Roles: Design Director | Senior Visual Designer
Formats: Responsive Web | Digital
Markets: Legal | International

Directed comprehensive redesign of existing agency-produced promotional booklet and microsite supporting the annual university recruitment efforts of client's London office, along with newly designed print advertising system.

Original spread designs were added to the booklet, and the photography system was updated campaign-wide to produce a brighter, cleaner alternative to its previous dark, somber iteration.

Roles: Design Director | Senior Designer
Formats: Print | Digital | Web
Markets: Legal | London

Concepts developed for a redesign of client’s two premier annual reports. After only a few months in the client’s studio, becoming familiar with the client’s brand and providing numerous rounds of concepts for a “brand refresh” of its print collateral, I synthesized all of the major design themes I had been using in my explorations to provide concepts for both of the client’s premier annual reports. I used a deconstructed grid, plays with the “W” letter forms and contrasting type weights, more dynamic and abstract photography selections, and color overlays to create more visually engaging layouts within the existing brand but without “locking and stepping in” to its confining, overt visual grid.

Roles: Design Director | Senior Designer
Format: Print
Markets: Legal | International

Digital and print invitation packages and commemorative printed program guide designed and executed for annual flagship networking event produced by client's London office.

Roles: Design Director | Senior Designer
Formats: Print | Digital
Markets: Legal | London

Introduced for client’s 2013 print and animated holiday cards, the “Weil Holiday Brand” featured stylized snowflakes composed entirely of ‘W’ letterforms in various sizes and weights of the client’s primary slab serif typeface, Vitesse. The concept was so well-received that it evolved into the client’s “holiday brand,” with extensive redesign of the flakes for the next two subsequent years. Programmed by the vendor, Greeting Card Collection, the 2013 digital card received Bronze placement in the 2013 Horizon Interactive Awards; the 2014 digital card received Gold placement in the 2014 Horizon Interactive Awards.

Roles: Design & Digital Art Director | Senior Designer
Formats: Print | Digital | Web
Markets: Legal | International

Global advertising campaign designed to break out of the client's existing (and somewhat confining) overtly grid-based advertising system. Creative directions from several disparate sources were synthesized into one design concept and built out into a highly adaptable graphic system across all print and digital channels.

Roles: Design Director | Senior Designer
Formats: Print | Digital | Web
Markets: Legal | International

One of client’s two annual reports, showcasing pro bono achievements throughout the previous year. In its second year featuring its refreshed design, great care was again taken to respect the publication’s historical iconography and attention to visual narrative, while updating the layout within the new design architecture, tightening the typography, and organizing the content in a more cohesive manner throughout. This year's report was accompanied by a suite of digital assets, as well, visually showcasing the publication's release across all of the client's web, intranet, and social media properties.

Roles: Design Director | Senior Designer
Formats: Print | Digital
Markets: Legal | International

One of client’s two annual reports, showcasing pro bono achievements throughout the previous year. As one of four premier print publications selected to feature the client’s brand refresh aesthetic, great care was taken to respect the publication’s historical iconography and attention to visual narrative, while updating the layout within the new design architecture, tightening the typography, and organizing the content in a more cohesive manner throughout.

Roles: Design Director | Senior Designer
Format: Print
Markets: Legal | International

Programming booklet for client's Early Music Festival, 'New York Early Music Celebration: Pro Musica Polonica', intended to guide audience members through the city-wide musical celebration featuring both local and visiting Polish national musicians. Produced under extremely tight deadlines and budgets, with numerous design and production challenges to be solved, it was designed entirely in the duotones of the client's logo mark, vastly reducing anticipated production costs. Printed offset in 2 spot inks, with an international distribution of 50,000.

Roles: Design Director | Senior Designer
Format: Print
Markets: Arts | International

This semi-annual programming catalogue is the most comprehensive presentation of the client’s arts programs in printed form. Produced in collaboration with curators, editors, and the client’s Director, great attention was paid to photography selection and staging, typography, and negative space. Acted as sole Design Director and Senior Designer of this seminal, museum-quality publication for three years and six issues. Printed offset 4cp + 1 PMS spot varnish, with an international distribution of 40,000 pieces.

Roles: Design Director | Senior Designer
Format: Print
Markets: Arts | International

This semi-annual programming catalogue is the most comprehensive presentation of the client’s arts programs in printed form. Produced in collaboration with curators, editors, and the client’s Director, great attention was paid to photography selection and staging, typography, and negative space. Acted as sole Design Director and Senior Designer of this seminal, museum-quality publication for three years and six issues. Printed offset 4cp + 1 PMS spot varnish, with an international distribution of 40,000 pieces.

Roles: Design Director | Senior Designer
Format: Print
Markets: Arts | International

This semi-annual programming catalogue is the most comprehensive presentation of the client’s arts programs in printed form. Produced in collaboration with curators, editors, and the client’s Director, great attention was paid to photography selection and staging, typography, and negative space. Acted as sole Design Director and Senior Designer of this seminal, museum-quality publication for three years and six issues. Printed offset 4cp + 1 PMS spot varnish, with an international distribution of 40,000 pieces.

Roles: Design Director | Senior Designer
Format: Print
Markets: Arts | International

This semi-annual programming catalogue is the most comprehensive presentation of the client’s arts programs in printed form. Produced in collaboration with curators, editors, and the client’s Director, great attention was paid to photography selection and staging, typography, and negative space. Acted as sole Design Director and Senior Designer of this seminal, museum-quality publication for three years and six issues. Printed offset 4cp + 1 PMS spot varnish, with an international distribution of 40,000 pieces.

Roles: Design Director | Senior Designer
Format: Print
Markets: Arts | International

This semi-annual programming catalogue is the most comprehensive presentation of the client’s arts programs in printed form. Produced in collaboration with curators, editors, and the client’s Director, great attention was paid to photography selection and staging, typography, and negative space. Acted as sole Design Director and Senior Designer of this seminal, museum-quality publication for three years and six issues. Printed offset 4cp + 1 PMS spot varnish, with an international distribution of 40,000 pieces, accompanied by promotional card insert.

Roles: Design Director | Senior Designer
Format: Print
Markets: Arts | International